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Why is Everyone Pushing Medicare Advantage?

4 mins read
Our goal is to give you the tools and confidence you need to improve your health and finances. Although we may receive compensation from our partner insurance companies, whom we will always identify, all opinions are our own. CoverRight Inc. and CoverRight Insurance Services Inc. (NPN: 19724057) are collectively referred to here as "CoverRight".

Medicare Part C or Medicare Advantage (MA) plans have surged in popularity because of their all-in-one features. 

Private insurance companies approved by the Centers for Medicare and Medicaid Services (CMS) offer Medicare Advantage plans to eligible individuals. These plans attract millions of Americans each year because of the tailored benefits and savings they provide, besides additional advantages not found under Original Medicare (Part A and Part B). 

The sheer variety of Medicare Advantage plans makes it hard for many beneficiaries to evaluate and choose the one that meets their medical needs and financial situations. The surge in popularity of MA plans, moreover, has led to the growth of a huge advertising industry and a resulting overload of information for many seniors. 

Problems with Medicare Advantage Advertising

Advertising practices surrounding MA plans have become a focal point of concern due to the potential for misleading claims and confusion. 

Reports by the Kaiser Family Foundation and a study by the Medicare Rights Center have illuminated the problematic nature of these advertising campaigns, particularly during the annual Open Enrollment Period (OEP). The issues identified span from misleading television advertisements to deceptive marketing tactics employed by some insurers and brokers.

A significant volume of MA television ads are aired before and during the OEP. These ads often rely on the credibility of Medicare and hint at government endorsement of particular plans. This is often done through the use of visuals that mimic the appearance of government-issued Medicare cards. 

The language in many MA advertisements, moreover, suggests beneficiaries are missing out on benefits they are entitled to or receiving inadequate coverage under Original Medicare. Such suggestions could potentially mislead viewers into thinking they needed to switch plans.

The portrayal of Medicare Advantage enrollees in ads can also be manipulative. Many show them engaging in strenuous physical activities to draw in healthier individuals whose coverage would cost less for the insurance providers. 

Such portrayals do not reflect the diverse health conditions of the Medicare population, a considerable portion of which reports being in ‘fair’ or ‘poor health’ or having at least one functional impairment. 

Another problem with MA ads is their representation of supplemental benefits like dental, vision, and hearing care as being universal. They fail to mention that not all enrollees are eligible for these benefits, leading to a misrepresentation of the coverage offered by specific Medicare Advantage plans.

A report by the US Senate Finance Committee amplifies these concerns by documenting the deceptive marketing practices used by some insurers, brokers, and third-party marketers. 

Such practices include: 

  • Making misleading claims about coverage and costs.
  • Creating a false sense of urgency.
  • Enrolling beneficiaries without their consent. 

This has led to scores of complaints from beneficiaries who report being misled by some Medicare Advantage advertisements.

Regulatory bodies and advocacy groups have called for stricter regulations and increased oversight to protect beneficiaries from misleading advertising in response to these issues. That includes implementing more stringent rules around the marketing of MA plans, monitoring disenrollment patterns to identify potentially deceptive practices, and supporting unbiased sources of information for beneficiaries.

These findings highlight the importance of critically evaluating Medicare Advantage advertisements and seeking unbiased information while making healthcare decisions. Beneficiaries must consult reliable sources and consider the full range of their coverage options and the potential trade-offs involved with MA plans.

CoverRight: Streamlining Medicare Decisions with Personalized and Pressure-Free Guidance

CoverRight is a credible and noteworthy solution in the Medicare space. We aim to simplify the process of selecting the right Medicare Part C (Medicare Advantage), Part D (Prescriptions Drugs), and Medicare Supplement (Medigap) plans. 

Our platform offers a blend of technology and personal guidance to help Medicare-eligible individuals navigate the complexities of Medicare options. 

We pride ourselves on providing a no-pressure environment by focusing on consumer needs instead of pushing unnecessary or expensive plans. 

Here’s why consumers trust us: 

  • CoverRight collaborates with over 20 insurance companies to ensure a broad selection of consumer options
  • We begin our engagement with clients by educating them about various aspects of Medicare. This initial step ensures they accurately understand their healthcare options
  • After this educational phase, we offer personalized consultations with licensed insurance agents. These consultations guide users toward making informed decisions about their plan selection.

CoverRight distinguishes its services by its commitment to consumer education and personalized guidance. 

The platform features an intuitive process beginning with gathering basic user information to tailor plan recommendations. This process is designed to demystify Medicare and allow users to explore the full range of options through accessible online resources or direct engagement with knowledgeable agents. 

Our goal is to empower users to make decisions that best suit their healthcare needs and financial situation, whether it’s about selecting Original Medicare with supplemental plans or opting for a Medicare Advantage plan.

CoverRight: Your Medicare Concierge

The customer-centric approach of CoverRight is further exemplified by its advisory services, which offer a concierge-style experience without any obligation to enroll. 

This personalized approach is essential for individuals who prioritize in-depth discussions about their healthcare needs with experts. CoverRight’s emphasis on Medicare beneficiaries being able to keep their preferred doctors and minimize drug costs highlights its dedication to tailoring solutions that genuinely fit individual needs.

Contact CoverRight today to explore our wide range of Medicare services.


What are the signs of a scam?

The key signs to watch out for include aggressive sales tactics and promises of benefits that seem too good to be true. Another sign is requests for personal information before providing plan details. Advertisements may also create a false sense of urgency or use the Medicare logo in a misleading manner, which is a red flag.

How can I make sure I am not getting taken advantage of on my current plan?

Stay informed about your rights and options when it comes to Medicare. This involves consulting unbiased sources like State Health Insurance Assistance Programs (SHIP) for advice that fits your specific needs. It’s important to review your plan annually during the Open Enrollment Period. This is to ensure you are always enrolled in a plan that best suits your situation. 

Make sure to approach unsolicited marketing material or contacts with a healthy dose of skepticism. Being cautious can help you avoid scams or being pushed into plans that aren’t right for you.

Connor Wilson

Connor is a Content Writer at CoverRight focused on editing and publishing Medicare and health insurance-related information. He also serves the team as a Business Operations Lead, working to expand the business and enhance its strategy. Prior to joining CoverRight, Connor was able to hone his knowledge of the financial services industry through his work in investment banking. Additionally, he is a self-published author of a mystery novel.

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